Copywriter & Content Strategist
Specializing in the Craft Beverage Industry
Increase your brand’s reach, traffic, and sales with strategic, professionally written copy
Your days are spent perfecting your craft, serving customers, and being an absolute boss. You work tirelessly—and have the sores on your feet to prove it.
You know you have some of the most unique blends and enjoyable atmosphere in the city. You love your place of business, and so do your customers.
So why have your sales hit a plateau?
And that awesome event last month that you promoted all over social media? It was a blast, but attendance could have been doubled.
Your passion and hard work just aren’t paying off in a way that’s making your dreams come true. If things continue at this pace, that Hawaiian vacation is going to have to wait another year—yet again.
As a craft beverage artisan,
you put your all
into your work.
Wouldn’t it be great if you could do something for your business to increase foot traffic and boost sales, without having to lift a finger?
What if I told you hiring a professional copywriter does just that?
Hi!
I’m Julie Franklin.
I write clear, polished, professional-sounding copy for your business. People are already visiting your website. Are they impressed, inspired, and persuaded? Or are they left underwhelmed?
Professionally written copy is often the missing puzzle piece for small businesses to get to the next level.
Copywriting + Content Strategy
= a winning combination
It feels great to hire a professional writer. No longer do you have to rack your brain, or tie up all your time, writing your latest newsletter or updating your website.
As a content strategist, I advise on the right type and frequency of relative content, written by me for you, and when to put it out there.
I develop a method of gaining, retaining, and entertaining more customers, so you can pour yourself a glass while new business pours in.
Let your content strategy start doing the heavy lifting.
You can relax
Imagine the relief of crossing “marketing” and “writing” off your to-do list all in one with Final Draft. Once the copy and content start doing the work for you, you can actually sit down and enjoy the beautiful atmosphere you’ve created with the family and patrons you love.
Your live events start selling out
Not only are there more people enjoying and having a great time at your establishment, you get to reap the rewards with that increased revenue. Maybe you can finally give your employees that much-deserved bonus, or take your partner on that day trip downstate.
copy (noun):
written matter intended to be reproduced in printed form: The editor sent the copy for the next issue to the printer.
the text of a news story, advertisement, television commercial, etc., as distinguished from related visual material.
New friends await
Imagine all the new faces you’ll get to meet once more people start finding you online. When your content and copy are polished and professional, your place of business goes from a “maybe” to a “definite” destination in their minds. Your new biggest fans are out there and looking for you—let’s make sure they find you.
Contact me today
We’ll set up a time for a no-pressure discovery call to discuss your business, its needs and goals, and how going pro with your copy and content gets you there.
Even the Mona Lisa’s mesmerizing smile couldn’t be appreciated without the lights on.
Your winery, brewery, or distillery may be the best in your area, but when it’s presented to the world with subpar copy, it might as well be in the dark.
Testimonials
“Julie at Final Draft Copy is very professional and was very responsive in her proofreading. I was not expecting such a quick turnaround! Highly recommended.”
“[COMING SOON]”
My Services
Take advantage of bundle pricing with any of these packages.
The Bordeaux
If you are ready to launch your business from a slump to a skyrocket, this is the package for you. The Bordeaux will highly increase the amount your business is found online, polish up your online presentation, and increase foot traffic to your establishment and sales. It also persuades new visitors to become first-time customers, and current customers to repeat. Classic and oaky with a strong finish.
These goals are achieved through
• Complete Website Rewrite, incl. up to 2 Additional Pages of Copy
• 12 Blog Posts at your chosen frequency (Recommended: Weekly)
• Email Welcome Sequence (3 Emails)
• Nurture Sequence/Newsletter (6 emails) at your chosen frequency
$3,600 Bundle Price: $3,295
Syrah
A logical follow-up strategy to the Bordeaux, The Syrah package continues to strongly improve your ranking in search engines and highly increase new customers finding you, coming to your establishment, and buying from you. We continue to nurture current customers to keep your business top-of-mind and repeat their business with you time and time again. Heavy tannins with a smoky finish.
The Syrah includes
• 12 Blog posts at your chosen frequency
• 6 Newsletters/Nurture Emails
• Website Refresher of minor edits, updates, incl. up to one Additional Page of Copy
$3,000 Bundle Price: $2,800
The Mojito
Aptly named for writer Ernest Hemingway’s favorite drink, The Mojito package is a blog strategy to increase your ranking in search engine results and establish yourself as an authority in your field. It also adds any necessary polish and minor edits to your current website copy. Careful, very minty.
The Mojito comprises
• 12 Blog posts at your chosen frequency
• Full Website Proofreading
$2,500 Bundle Price: $2,300
Like to try a flight?
The Chardonnay
Like a smaller version of the Bordeaux, The Chardonnay will increase the amount your business is found online, polish up your online presentation, and increase foot traffic to your establishment and sales. It also persuades new visitors to become first-time customers, and current customers to repeat. Complex and bright with notes of kiwi and pear.
These goals are achieved through
• Complete Website Rewrite, incl. up to 2 Additional Pages of Copy
• 6 Blog Posts at your chosen frequency (Recommended: Weekly)
• Email Welcome Sequence (3 Emails)
• Nurture Sequence/Newsletter (3 emails) at your chosen frequency
$2,400 Bundle Price: $2,195
“We are all mortal until the first kiss and the second glass of wine.”
The Riesling
A logical follow-up to the Chardonnay, The Riesling package continues to improve your ranking in search engines and increase new customers finding you, coming to your establishment, and buying from you. We continue to nurture current customers to keep your business top-of-mind and repeat their business with you time and time again. Lightly sweet; recommended chilled.
The Riesling includes
• 6 Blog posts at your chosen frequency
• 3 Newsletters/Nurture Emails
• Website Refresher of minor edits, updates, incl. up to one Additional Page of Copy
$1,800 Bundle Price: $1,700
House Blend
A custom package made just for you, in house. Once we complete a 15-30 minute discovery call and I gather all the information I need, I’ll be able to draw up a custom proposal to you within 24 hours. The exact strategy, content, and deliverables you need to get your business to the next level.
Priceless
Go ahead, fill out the form below. I can’t wait to hear from you!
FAQs
What is a “content strategist”?
Being a content strategist means I advise you and your business on what kind of content we should be putting out there. I might recommend a blog strategy to increase organic traffic to your site, or an email sequence to nurture your current customers, or something else entirely. It’s basically marketing, but since I’m a copywriter, I can recommend the content, and write it, too.
What are the benefits of having you write my website copy?
Hiring me as your copywriter takes your website from so-so to stellar. You get effective, SEO-keyword optimized website copy from Final Draft.
Your website copy will match the tone of your brand how you want it - from serious to silly or anything in between. Included are two rounds of edits, to ensure your satisfaction.
What’s your turnaround time?
Depends what we’re doing! For a website rewrite, I can have that done in 10 days or less.
Can I call and text you?
You can absolutely call me, Mon-Fri from 9am to 6pm EST, and Saturday from 10 to 2. I find texting wastes a lot of time- why draw out a conversation over the course of hours? Efficiency, baby!
For after-hours or weekends, or for anything that needs typed, email is great.
Do I have to get a bundle?
No, I also offer individual items with a project minimum of $150. 😺 See a list here.
Do you offer any discounts for referrals?
If you refer me to a friend I will for sure give you a discount on your next service from me!
Photo by John Murzaku on Unsplash
Photo by Bambi Guthrie
Meet the Owner
Julie Franklin
I’ve been a writer and editor at heart my whole life. I can’t wait to help you elevate your business with professional- sounding copy.
I’m a wife, mom of 3, millennial, former high school teacher, and business owner for the past 10 years.
While my specialty is wine, beer, and spirits, I can write for any business! Reach out to me today.
My favorite wine is Sauvignon Blanc from New Zealand.